Think “street style,” and young models posed on picturesque city streets probably pop to mind. But there’s one Insta-model who’s breaking out of the street-style mold.
Meet Ernestine “Erni” Stollberg, the style guru who has become an Instagram star at 95 years young.
From her fierce attitude in front of the camera, to her ability to rock a trend like a boss, Erni is taking social media by storm.
Her potential was first spotted by the co-owners of Park, a shop in Vienna. After exchanging friendly greetings with her for more than three years, the duo discovered by chance just how magnetic Erni is in front of the camera.
“We discovered she is very brilliant in pictures,” Markus Strasser, Park’s co-owner and stylist, told Vogue.
“We would have never grabbed an older lady off the street to do this. We got to know each other and to trust each other so we could start this very special collaboration.”
Whether she’s modeling a classy dress or a more edgy leather jacket, Erni is at home in front of the lens.
“If I put something very elegant on her, she immediately has an elegant pose,” Strasser continued. “If I put something trashy or something cool on her, her attitude changes immediately for that kind of look, and I almost don’t have to say anything.”
Ernestine isn’t the only woman discovering her modeling ability later in life. In February last year, Nicola Griffin became the oldest woman ever to appear in Sports Illustrated‘s Swimsuit Issue, with a Swimsuits for All ad, in which she donned a bright gold bikini.
She joins a growing group of older-than-average models proving that age is no barrier to beauty, including supermodel Lauren Hutton, who at 73 starred in a Calvin Klein lingerie campaign.
The demand for older models has risen so much that Moscow-based agency Oldushka only represents people over the age of 45, with the oldest being 85.