Facebook slammed for rejecting an image of plus-size model Tess Holliday in a bikini

Australian feminist group, Cherchez La Femme (CLF), received the most bizarre message from Facebook, blocking their ad featuring plus-sized model Tess Holliday in a bikini.

The ad promoting their 'Feminism and Fat' show based in Melbourne was rejected by the social media company for not complying with their Health and Fitness Policy.

Shocked by Facebook’s response to their body positivity ad, CLF took to, well, their Facebook page to raise their concerns about what the social network representative said:

“The image depicts a body or body parts in an undesirable manner.”

CLF said the ads rep told them to “consider replacing this image with one of a ‘relevant activity, such as running or riding a bike’.”

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At the end of their post, CLF asked their fans to join in the conversation and share their post and the screenshot of Facebook’s reply.

One Facebook user commented, “Wow, that's nuts because images of so-called inspirational 'fit'/'healthy'/'skinny' people on social media have been shown in studies to actually make people feel bad about themselves.”

Another said, “Entertaining the idea that you can't be bigger and be healthy ffs. I've met plenty of skinny girls who eat garbage and don't put on any weight but an image of the skinny girl in her undies would be fine according to this policy. It's absurd.”

255 shares, 55 comments and a few hours later, Facebook decided to apologise and reverse the rejection of the ad.

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In defense, a Facebook spokesperson said, "Our team processes millions of advertising images each week, and in some instances we incorrectly prohibit ads… This image does not violate our ad policies. We apologise for the error and have let the advertiser know we are approving their ad."

CLF’s producer Jessamy Gleeson told Mashable she isn’t satisfied by their response and wants them to take more responsibility for their mistake.

“We would like to see Facebook seriously reconsider the policy that lead to this situation, and consult with feminists and body-positivist activists to rewrite and readdress this policy." she said.

This isn’t the first time a body positivity campaign with plus-size models has come under fire. In America, a Lane Bryant lingerie commercial featuring Ashley Graham was rejected by two major networks for being “indecent.”