It's officially a body-positive-related battle between plus-size model Tess Holliday and fit mum Maria Kang.
When Tess Holliday slammed a man who penned a viral tribute to his ‘curvy’ wife, Maria Kang claimed she was not enhancing the body-positive movement at all.
Writing about both the viral post by Robbie Tripp and Tess Holliday’s response to ‘stop giving men trophies for doing the bare minimum’ on Facebook, Maria said Tess' comments were 'disheartening'.
“I thought it was a sweet tribute of someone loving their spouse despite any standard. When I see someone like Tess Holliday criticise this, it’s disheartening,” Maria wrote.
“Tess is an obese model (not thick, plus size or curvy) who has popularised the term #effyourbeautystandards and should promote positivity in all forms.”
But now Tess Holliday has fired back.
“Does it seem antifeminist to praise a man for loving a plus-size woman in a social climate where those women are still being reviled for loving themselves?” she tells Yahoo Beauty.
“Maria Kang is an example of palatable fitspo feminism that is promoted for profit.”
“It’s completely off the mark for a woman who has put herself on the map by shaming other women for how they look postpregnancy — literally, the point at which many women are at their lowest. Her platform is ‘What’s your excuse’ for not looking like her; therefore it’s ironic that she chimed in on this,” Tess added.
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Tess also expanded on her reaction to Robbie’s viral post. “The internet gave another man the digital version of a ticker tape parade for stating publicly that, despite his friends finding his wife repulsive, he was brave enough to marry her. Give me a break,” she says.
The #effyourbeautystandards campaign was founded by Tess in 2013 as a way to reject size as a barometer of beauty and to empower women to love their bodies.
“The goal of body positivity shouldn’t be to once again centre our sense of self-worth around whether or not people that fit our sexual identity find us attractive,” Tess says.
“You don’t get a cookie for finding an obviously beautiful and statistically quite average woman attractive — particularly not after you married her.”