With over 880 million You Tube views and thousands of imitations, you can't turn anywhere on the internet without stumbling across Psy's 'Gangnam Style'.
And now the Seoul Tourism Organisation is attempting to harness the popularity of the South Korean rapper's song to boost tourism to the real Gangnam.
The local tourism board released a video about travelling to the upmarket Gangnam neighbourhood a week ago. The Telegraph reports the tourism board is unfazed by the fact that Psy's 'Gangnam Style' is a parody of the reputation Gangnam residents have for flashy living.
The tourism video, which plays on Psy's song and dance routine, has already had more than 300,000 You Tube views.