WATCH: Rihanna Attacked By Anti-Fur Protesters

Jessica Clark
Yahoo7 Entertainment

Well, that didn't end well.

The American Oxygen singer was just trying to launch her latest fragrance - RiRi by Rihanna, for those playing at home - when angry protesters crashed the party.

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The anti-fur protesters crashed the launch at Macy's in Brooklyn, holding signs criticising the singer's animal-themed fashion choices.

Rihanna was just trying to promote her latest fragrance. Photo: Getty Images

In the video above, security can be seen swiftly stepping in to remove the angry mob from the event, but not before angry screams of "murderer" were heard by the crowd.

Rihanna is no stranger to being targeted by animal-loving demonstrators - in 2012 PETA labelled her and fellow singer Lady Gaga "freaks" for their questionable fashion choices.

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"Rihanna may not have a clue that snakes killed for boots are often nailed to a tree and skinned alive," the animal rights organisation argued.

"Wearing reptile skin is creepy and callous, and it makes her look even more out of touch. She and Lady Gaga seem so desperate to be freaks instead of recognised for their talents that you have to wonder if they realise that they are being laughed at."

OUCH.

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