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Woman 'furious' after she pays $18 for DIY avo toast at Melbourne cafe

Sarah Carty
·Lifestyle Editor


A woman has jokingly hit out at a Melbourne café after they charged her $18 for DIY avocado on toast.

Writer and broadcaster, Jess McGuire, took to her Instagram account after she was served up a very basic piece of bread, half an avocado, feta, salt and lime at The Kettle Black café, in South Melbourne.

“I’m not sure you guys will ever fully understand the level of annoyance I felt being handed this alleged ‘avocado toast with feta’ breakfast that cost $18 today,” she started her post.

“Pretty deconstructed, isn’t it?” I dryly remarked to the waitress, to which she smiled enthusiastically and nodded.”

View this post on Instagram

I’m not sure you guys will ever fully understand the level of annoyance I felt being handed this alleged ‘avocado toast with feta’ breakfast that cost $18 today. “Pretty deconstructed, isn’t it?” I dryly remarked to the waitress, to which she smiled enthusiastically and nodded. What fucking next, being handed an avocado seed and told to farm the land and grow my own crop over several years before returning to the cafe to finally enjoy my breakfast? *breathes deeply* I’m fine I’m fine this is fine eighteen dollars what a privilege there goes the dream of a mortgage lol the boomers were right #deconstructedavocadoontoastgate

A post shared by Jess McGuire (@smuguire) on Sep 15, 2018 at 7:18pm PDT

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It was hard to know which emotion to go for with my avocado selfie – anger? Hurt? Disappointment? Questioning self and life decisions that led me to this point? – but I’ll let News.com.au decide what best does my epic story justice. Just know that the inclusion of a photo of me holding an avocado and hamming up the emotion was a NON-NEGOTIABLE part of my tell all. #deconstructedavocadoontoastgate

A post shared by Jess McGuire (@smuguire) on Sep 16, 2018 at 8:35pm PDT

Since posting the picture online, Jess’s experience has gone viral, with her tweet on the topic already being retweeted over 1,000 times.

Speaking to ABC Melbourne, Jess explained that her post about the breakfast was tongue in cheek but she looked at the menu and it never said it was a DIY meal.

‘Nothing was put together. So, the toast was on one section, there was what looked to be about 30g of feta in a tiny square on one corner, the kelp salt was put in a line and the avocado was still in its skin.”

She decided to take a photo of it and put a ‘jokey post’ up on Instagram and then reported it to her Twitter account.

“This happened to me five hours ago and I’m still furious,” she wrote as the caption.

Commenters were divided on whether or not they agreed with her frustrations.

“Why order it if you knew it was overpriced crap??,” one person said.

“Was this at The Kettle Black?! I went there when I was in Melbourne because people recommended it to me and the same thing happened and I was SO ANGRY”,” another commenter said.

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