Ordering pizza via Facebook and Twitter could soon be a reality

If you felt lazy calling up to order pizza for home delivery, Pizza Hut’s new ordering system will make you feel more like a sloth than ever.

The pizza chain’s latest mobile ordering method doesn’t even require an app, but rather your favourite social media platforms, Facebook and Twitter.

“We’ve found that there are four apps where people are spending the vast majority of their time: SMS or text, email, Facebook, and Twitter. Why not make it easy for people to order pizza through the experience they already interact with?” America’s Pizza Hut’s chief digital officer, Baron Concors told Eater.

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Using conversational commerce - a term that refers to business transactions via messages and voice commands - pizza fiends can order their doughy delights directly with Pizza Hut via Facebook Messenger and Twitter direct message.

Concors says the message format aims to make transactions not only easier but more private and personal.

The system also “remembers” your orders.

“My wife gets a veggie lovers pizza every time she orders from Pizza Hut, so why would we present her with a bunch of meat options?” asks Concors. “So, the next time she orders, she will be presented with items we know are relevant to her. Everyone has their favorite kind of pizza so with the new platform, they have the ability to re-order something in two or three clicks.”

According to Concors, the chain has conducted a lot of research into consumer behaviour and found we tend to order more when interacting with technology.

Without the added pressure of chatting to an unknown person on the other side of the phone, the messaging system allows consumers to feel more comfortable with upsizing or ordering more food.

Whether this is what America or Australia’s obesity epidemic needs is questionable, but ordering pizza on one’s own terms does sound tempting.

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Coming to Pizza Hut in America this August, it’s unsure when the Facebook and Twitter ordering system will arrive down under.

In the meantime, we’ll just have to continue to order our pizza’s the ol’ fashioned way.

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