People who get married on this date are more likely to get divorced

Allison Yee

When it comes to wedding planning, there are certain things to keep in mind: what the weather will be like, where to have the reception… and now choosing the right date.

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A new University of Melbourne study has found that couples who marry on gimmick days such as Valentine’s Day are up to 21 percent more likely to end in divorce than those who wed on ordinary dates.

Give your marriage a chance by avoiding Valentine's Day and special date days, say experts. Photo: Getty images

With Valentine’s Day reportedly the ninth most popular day to get married, researchers claim people who tie the knot on these dates might be more focused on the actual planning of the wedding than the marriage itself.

The study also found that couples who wed on special-number dates such as 9/9/99 were 19 percent more likely to split up.

Model Adriana Lima wed her husband Marko Jaric on Valentine's Day 2009, but were divorced earlier this year. Photo: Getty images

'People who got married on special dates were more likely to have been married before and more likely to have children already,' says author of the study, Professor Ribar.

“We also found that spouses who married on special dates were less alike, in terms of education and ages, than spouses who married on ordinary dates,” adds co-author Dr Kabátek.


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