ASOS disgusts shoppers with new butt-less jeans

Aletha Wilkinson

Online retailer ASOS has come under fire for its latest fashion tactic – namely, a pair of jeans with no backside.

While most of us like the comfort and security of knowing our posteriors are safely enrobed in some kind of fabric, these bold new items take denim in a new and unsettling direction.


ASOS wants you to feel the breeze on your behind. Source: ASOS
The butt-less jeans make just as little sense from the front. Source: ASOS

The backlash has been swift and merciless.

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